The phases of change in adopting new behaviours and beliefs.
This isn't our model and to be honest we don't even know where we sto...borrowed it from. But it's a very useful model that defines the sequential steps in adopting new behaviours and beliefs, divided into three broad phases.
This model gives you a great long-term view of the change process. In developing your campaign it may help to chunk it up into three phases; preparation, acceptance and commitment and look at what you need to do in each phase.