A model that takes you through a step-by-step process from defining your objectives to developing your messages and choosing your media.

Don't start developing a campaign by asking 'do we need posters, an AV or a desk drop?' That's putting the cart before the horse. Instead start by looking at the campaign objectives - what is it that we're trying to achieve, from there work backwards.

Tangibles. These are the nuts and bolts of your business - the things you can touch, see and hold. Intangibles. These are what differentiate your business from your competitors - the quality of the experience you have